Illustrated creation with mascot -- Born-Culture

• Main Authors: Jia-Long Ni, 倪嘉隆
• Other Authors: Yueh-Hsiu Giffen Cheng
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/77066642852292562698

碩士 === 國立雲林科技大學 === 創意生活設計系碩士班 === 100 === This research is based on a new terminology of creative culture -- “born” to explore the phenomenon of culture shock, and to study the relation between “born” and “culture shock” which become an innovative illustration after combining roles of Aura Beasts and Mascots. The pronunciation of Chinese word ”born” (蹦), means newborn. Through literature reviews and researches, “Born-Culture” is an innovative theme, defined when a moment of the impact occurs in cultural differences, extended from the phenomenon of culture shock. According to the concept of Born Culture, the themes of “The Creation of Born Culture” namely develop and experience into the stages of “Experience”, “Impact” and “Integration”. By observing the phenomenon of Born Culture in life, this research is going to transform these norms with three cultural prospective: “Time”, “Nation” and “Opposition”, and derive “Born Stories” from each stage as the series of illustrations, furthermore, utilize the Aura Beasts and Mascots with Eastern characteristics as the main characters. Aura Beasts and Mascots could upgrade the narrative of the creation and the creativity of cultural value-added because they possess the symbols with identification as well as the functions with auspicious image of happiness and good omens. This creative experiment employs a mood board to map out the characters of Aura Beasts and Mascots as origin, anthropomorphic and anthropomorphic-beast. The overall performing technique displays as the effect of printmaking engraving with lineframe. Therefore, “Born culture" does not only convey an instantly feeling of culture shock but also integrates the innovative role of Aura Beasts and Mascots and a new style of creative illustration.