| Summary: | 博士 === 國立雲林科技大學 === 資訊管理系博士班 === 100 === Recently, the community website is extremely popular, and the users have been continued to increase. However, there are many cases showed that the users did not continue using the community website which leads the websites to fail. The past researches are mostly exploring the factors of using intention from the users’ beliefs and usability. In fact, the using intention is affected by more different factors, especially interpersonal relationship and community interaction. Privacy issues will also affect the user''s intention. This study proposes some factors of the Interpersonal relationship, including sociability, interactive and critical mass, and negative factors of privacy to explore the continuance intention of using community websites. Many researches pointed out that the user’s participate will affect the attitude and intention. This study would explore the continuance intention adjustment of participation. In addition, this study also explores whether the relationship would change or not due to time shift, and will it affect the continuance intention.
In this study, we provide questionnaires by two stages and explore the change of interpersonal relationship. The materials are analyzed by software LISREL 8.51. The result concluded that the initial period of the Facebook user’s interpersonal characteristics did not have a significant affection with satisfaction and attitudes. During the initial period, the user is not familiar with the site''s features and interface, and also needs time to build up relationships. So the affection is not significantly. After a period of time, the intention and satisfaction of the user would rise and exert a significant affection of the interpersonal relationship characteristics even they would affect the continuance intention. The interpersonal relationship characteristics of second stage would also affect the continuance intention. After a period of time, the user would become more and more familiar with the interface and features of Facebook, and the community website would also have an equal scale. Because of the using results were as user expected, the attitudes and satisfaction would be rise naturally, and the motive and the demand of the further interpersonal relationship are stronger, and thus they would affect the continuance intention. However, there is the significant negative impact of the sociability and information privacy concerns. In addition, the users would be affected differently by the interpersonal relationship characteristics during the time shift.
|
|---|
