A study on the value cognition structure of members of Digital Opportunity Center by the perspective of Customer Value View on the case of Yunlin county

• Main Authors: Ching-sung Lin, 林景松
• Other Authors: Huan-ming Chuang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/00666459969042983176

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === Digital opportunity center is a learning center established by government to reduce the digital divide in remote. This research aims at investigating trainees to choose the value of cognitive structure of the digital opportunity center, utilizing means-end chain approach as the basis to conduct in-depth interviews to the trainees of digital opportunity center through laddering, drawn into a HVM and categorized by content analysis. The main purposes are: 1. To construct the value of cognitive structure of DOC trainees by using Means-end chain approach. 2. To explore the main value of the path of the DOC trainees. 3. To make specific proposals on DOC. This research derives that the two most important value of cognitive paths to DOC trainees are "to meet the needs of the economy" and "respect and recognition". Specific proposals to DOC are: 1. To set up online marketing programs. 2. To provide a diversified communication platform to strengthen the effectiveness of learning of the learners. 3. To offer lifelong learning courses and activities with the trend of the times.