International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company

International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company

碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 100 === The purpose of this study is to investigate the effects of international marketing strategy and marketing channel in Taiwan machine tool industry. Through using the theoretic framework of marketing channel in this study and analyzing of interview data from t...

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Bibliographic Details
Main Authors: Yi-Hsin Cheng, 鄭宜欣
Other Authors: Chih-Chao Lai
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/17891336610199442428
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spelling ndltd-TW-100YUNT56150112015-10-13T21:55:44Z http://ndltd.ncl.edu.tw/handle/17891336610199442428 International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company 國際行銷策略與行銷通路於台灣工具機產業之個案研究－以M公司為例 Yi-Hsin Cheng 鄭宜欣 碩士 國立雲林科技大學 應用外語系碩士班 100 The purpose of this study is to investigate the effects of international marketing strategy and marketing channel in Taiwan machine tool industry. Through using the theoretic framework of marketing channel in this study and analyzing of interview data from the chosen case company’s marketing channel members, the result showed that international marketing strategy and marketing channel indeed affect the performance of machine tool manufacturer and its marketing channels, and the channel’s development and management have positive relationship with partnership development, planning, selection, evaluation, commercial terms, etc. Chih-Chao Lai 賴志超 2012 學位論文 ; thesis 156 en_US
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language en_US
format Others
sources NDLTD
description 碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 100 === The purpose of this study is to investigate the effects of international marketing strategy and marketing channel in Taiwan machine tool industry. Through using the theoretic framework of marketing channel in this study and analyzing of interview data from the chosen case company’s marketing channel members, the result showed that international marketing strategy and marketing channel indeed affect the performance of machine tool manufacturer and its marketing channels, and the channel’s development and management have positive relationship with partnership development, planning, selection, evaluation, commercial terms, etc.
author2 Chih-Chao Lai
author_facet Chih-Chao Lai
Yi-Hsin Cheng
鄭宜欣
author Yi-Hsin Cheng
鄭宜欣
spellingShingle Yi-Hsin Cheng
鄭宜欣
International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
author_sort Yi-Hsin Cheng
title International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
title_short International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
title_full International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
title_fullStr International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
title_full_unstemmed International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
title_sort international marketing strategy and marketing channel in taiwan machine tool industry - a case study of m company
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/17891336610199442428
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