International Marketing Strategy and Marketing Channel in Taiwan Machine Tool Industry - A Case Study of M Company
碩士 === 國立雲林科技大學 === 應用外語系碩士班 === 100 === The purpose of this study is to investigate the effects of international marketing strategy and marketing channel in Taiwan machine tool industry. Through using the theoretic framework of marketing channel in this study and analyzing of interview data from t...
Main Authors: | Yi-Hsin Cheng, 鄭宜欣 |
---|---|
Other Authors: | Chih-Chao Lai |
Format: | Others |
Language: | en_US |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/17891336610199442428 |
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