The Business Plan of Eyes Protection Desk Lamp

• Main Authors: Tzu-hsuan Chen, 陳子宣
• Other Authors: Yu,Hui-Yun
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/78134511127541872470

碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 100 === ABSTRACT The study use the Company A''s table lamp career that according to the needs with current market conditions, value proposition, target customers, customer relationships, channels, and other tools to analyze for the development of Company A of the short-and long-term cooperation model. Use depth questionnaire, interview the target customer group to explore the feasibility of a proposal. Refer to the relevant literature to develop. Through descriptive statistical analysis, the main results are as follows: To be a follower company, the plan recommend A company’s to enter the development of B2C table lamp market and the eye clinic is a professional pathway for the development. A company in the development of B2C table lamp market, ophthalmology clinics may be a channels. Based on current, students, ophthalmologists, patients, and this is set to target customers. By analysis the desk lamp current status and future, A company''s strategy choice, table lamp market feasibility analysis, the direction of product improvement recommendations. Develop short and long-term cooperative relations, expand the market, build up their reputation. And found a new blue ocean market for A company.