Electronic Word-of-Mouth: An Observational Study of Interpersonal Online Communication
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 100 === The internet today is dominated by interpersonal interactions. This has led to electronic word-of-mouth becoming an influential source of information to the modern consumer. This study adds to the knowledge of interpersonal online communication behavior. A...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/80517099617649952544 |