The Research of FAHP in Taoyuan Area of Service Quality Cinema
碩士 === 元智大學 === 資訊管理學系 === 100 === The operation mode of the Taiwan’s cinemas is gradually heading towards corporate brands and diverse patterns. In 1999, the first cinema was officially opened in Taoyuan (the SBC Starbridge International Studios, and Venice Studios following suits). The cinema ope...
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ndltd-TW-100YZU053960492015-10-13T21:33:10Z http://ndltd.ncl.edu.tw/handle/00650148097538677622 The Research of FAHP in Taoyuan Area of Service Quality Cinema 應用模糊層級分析法於桃園地區電影院服務品質之探討 JUI-MIN YEH 葉瑞民 碩士 元智大學 資訊管理學系 100 The operation mode of the Taiwan’s cinemas is gradually heading towards corporate brands and diverse patterns. In 1999, the first cinema was officially opened in Taoyuan (the SBC Starbridge International Studios, and Venice Studios following suits). The cinema operators and competitions in Taoyuan have then entered to a new era. Those different types of movie theaters take customers to a whole new world since the old pattern has been unable to meet consumers’ needs. For consumers, the overall quality and service of movie theaters will be taken into consideration seriously when it comes to choosing a place to watch movies. As for the movie industry, how to win more customers in a number of competitions becomes the key. Thus by improving the quality of service seems to be the ultimate goal. In the pursuit of service quality improvement process, SPSS software, which extracts five dimensions of service quality, can be utilized to keep existing customers satisfied and attract new ones to come. Finally, the use of fuzzy hierarchy analysis is to calculate the elements of importance, and then come up with the assessment criteria for evaluation scores with a goal to upgrade quality control in the movie industry. 龐金宗 學位論文 ; thesis 48 zh-TW |
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碩士 === 元智大學 === 資訊管理學系 === 100 === The operation mode of the Taiwan’s cinemas is gradually heading towards corporate brands and diverse patterns. In 1999, the first cinema was officially opened in Taoyuan (the SBC Starbridge International Studios, and Venice Studios following suits). The cinema operators and competitions in Taoyuan have then entered to a new era. Those different types of movie theaters take customers to a whole new world since the old pattern has been unable to meet consumers’ needs. For consumers, the overall quality and service of movie theaters will be taken into consideration seriously when it comes to choosing a place to watch movies. As for the movie industry, how to win more customers in a number of competitions becomes the key. Thus by improving the quality of service seems to be the ultimate goal. In the pursuit of service quality improvement process, SPSS software, which extracts five dimensions of service quality, can be utilized to keep existing customers satisfied and attract new ones to come. Finally, the use of fuzzy hierarchy analysis is to calculate the elements of importance, and then come up with the assessment criteria for evaluation scores with a goal to upgrade quality control in the movie industry.
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author2 |
龐金宗 |
author_facet |
龐金宗 JUI-MIN YEH 葉瑞民 |
author |
JUI-MIN YEH 葉瑞民 |
spellingShingle |
JUI-MIN YEH 葉瑞民 The Research of FAHP in Taoyuan Area of Service Quality Cinema |
author_sort |
JUI-MIN YEH |
title |
The Research of FAHP in Taoyuan Area of Service Quality Cinema |
title_short |
The Research of FAHP in Taoyuan Area of Service Quality Cinema |
title_full |
The Research of FAHP in Taoyuan Area of Service Quality Cinema |
title_fullStr |
The Research of FAHP in Taoyuan Area of Service Quality Cinema |
title_full_unstemmed |
The Research of FAHP in Taoyuan Area of Service Quality Cinema |
title_sort |
research of fahp in taoyuan area of service quality cinema |
url |
http://ndltd.ncl.edu.tw/handle/00650148097538677622 |
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