The Research of FAHP in Taoyuan Area of Service Quality Cinema

• Main Authors: JUI-MIN YEH, 葉瑞民
• Other Authors: 龐金宗
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/00650148097538677622

碩士 === 元智大學 === 資訊管理學系 === 100 === The operation mode of the Taiwan’s cinemas is gradually heading towards corporate brands and diverse patterns. In 1999, the first cinema was officially opened in Taoyuan (the SBC Starbridge International Studios, and Venice Studios following suits). The cinema operators and competitions in Taoyuan have then entered to a new era. Those different types of movie theaters take customers to a whole new world since the old pattern has been unable to meet consumers’ needs. For consumers, the overall quality and service of movie theaters will be taken into consideration seriously when it comes to choosing a place to watch movies. As for the movie industry, how to win more customers in a number of competitions becomes the key. Thus by improving the quality of service seems to be the ultimate goal. In the pursuit of service quality improvement process, SPSS software, which extracts five dimensions of service quality, can be utilized to keep existing customers satisfied and attract new ones to come. Finally, the use of fuzzy hierarchy analysis is to calculate the elements of importance, and then come up with the assessment criteria for evaluation scores with a goal to upgrade quality control in the movie industry.