TAIWAN’S CABLE TV DIGITIZATION PROBLEMS AND SOLUTIONS –A SURVEY OF ANALYTIC HIERARCHY PROCESS

• Main Authors: Chih-Wen Huang, 黃志雯
• Other Authors: 周韻采
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/86675504260841555236

碩士 === 元智大學 === 資訊社會學碩士學位學程 === 100 === Since the spectrum is valuable, several countries have developed digital TV and Taiwan have followed the path. The community discussed that the main issue is because 80% of household has cable TV and it is a vertical integration industry. Therefore, if Taiwan's cable TV industry does not convert to digital, digital TV development in Taiwan will not be successful. According to the theory, competition brings efficiency and it can be divided into dynamic efficiency and static efficiency. However, the cable industry doesn’t follow the theory. Instead, Taiwan is handling it differently. In the static efficiency, it emphasizes the prices are in line with costs but there has not been a price decrease among cable TV industry for a long time. As for the dynamic efficiency, the basic purpose of competition is to bring about an efficient use of investment and to stimulate innovation. First, in the investment, entrepreneur just build head end but they are reluctant to give the set-top boxes. Second, the innovation can be divided into process innovation and product innovation. The cable TV doesn’t improve their business model and consumers just pay NT600 dollars to see 100 channels in Taiwan. It is a failure in the process’ innovation. As for the product’s innovation, it has certain extent of efficiency because it isn’t vertical integration between CATV and set-top box (STB); the result of manufacturers has competition. In summary, we can see that while Taiwan’s media service is a competitive market. However, Taiwan has yet to face many development obstacles in making implementing the digitalization of the cable TV. The thesis emphasizes on drafting three dimensions and fourteen items for cable TV digitization through literature review. The study adopts the Analytic Hierarchy Process (AHP) by analyzing questionnaire survey for industrial experts and discovered which is the important. In conclusion, industrial experts think that the so-called “top priority” is the deregulation of rates for analog channel. During the digital channel rate deregulation review; one-third of households are in favor of relaxing the restrictions and the STB’s allowance. The study suggests that government can follow the “top priority” to plan digital policy in short term, and other items can be planned for future policy revisions. In this study, postgraduate used quantitative methods to provide regulators introspection about digital TV policy at this stage, reduce the waste of resources and improve the general proportion of digital TV.