| Summary: | 碩士 === 元智大學 === 資訊社會學碩士學位學程 === 100 === In information society, fans can get more texts on internet, Idols also use social networks, such as Google+ and Facebook, as Marketing and Promotion Strategies. Internet must be the key point in fan culture. Therefore, for understand the relationship between fan and texts in information society. This thesis takes the fans of Japan idol group AKB48 in Taiwan as the research object. And uses interview to analyze AKB48 fans behavior. Discuss the role of internet communication in fan’s behavior And the model of fan behavior
The research found that, the online behavior will acts on offline, and the offline will feedback online, too. The role of internet not only communication, also offer space for fan .The most import is that, internet can be emerged on fandom. Although it is in information society, offline life is the main affect of fan behavior. The main contribution of this research is that, Internet can emerge individual important. for discussing the Personal important, the relationship between fan and texts has changed, it turns to texts are flow through Personal、fandom、and cultural industry. This new relationship create more choices for fans to get texts, and the possibility to Leave the cultural industry by internet.
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