Effects of Product Scarcity on Consumers’Perceived Value and Purchase IntentionThrough Need for Uniqueness and Conformity
碩士 === 真理大學 === 企業管理學系碩士班 === 101 === Emphasizing scarcity is a common technique in marketing practices. Practitioners stimulate the intention of purchase by giving message of scarcity due to supply (Limited) or the scarcity due to demand (Sold out) to increase the perceived value and purchase inten...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03696753904363449882 |