The effect of shopping orientation on online purchase intention
碩士 === 國立中正大學 === 行銷管理研究所 === 101 === Previous studies on intention of online shopping mostly explored from the perspective of technology acceptance model (TAM). However, online shopping is mature and competitive, the motivation of the internet users to purchase online becomes the important issue. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16961505763776826019 |