台灣眼科診所經營策略之探討

• Main Authors: Lu,Rongchan , 呂容蟬
• Other Authors: 歐進士
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/28657844374240672474

碩士 === 國立中正大學 === 高階主管管理碩士在職專班 === 101 === In the healthcare field of ophthalmology, resources can be optimized by enhancing service quality and efficiency and focusing on patient satisfaction. Unnecessary costs can be effectively reduced, leading to increased patient loyalty to [the respective] ophthalmic clinic. Establishing the discussed models and operating criteria of management strategies benefit both the clinic and its patients. Most importantly, the overall medical standard in Taiwan’s ophthalmology can be improved to shine internationally. The purposes of this study are to 1) discuss strategic management within ophthalmic clinics, 2) explore the guidelines of strategic management, and 3) assist the clinic in understanding management issues in order to provide additional recommendations and further improvements. Due to external factors, such as the significant changes in health care environment, and internal factors, which include the constraints within the system itself, local clinics and hospitals have difficulties in business development. In the face of both external and internal pressures, a clinic can be readily adapted for an evolving environment and have its values maximized through strategic site-specific management of its resources.