Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank
碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 101 === Abstract The global economy is stabilizing and the accelerating opening of Cross-strait financial business, the competition among banking industry is intensified. The major source of banking profits is loan interests, and the most parts of non-interest...
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ndltd-TW-101CGU054570292015-10-13T22:45:35Z http://ndltd.ncl.edu.tw/handle/50987712780304650304 Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank 影響銀行外匯業務往來因素之探討-以A銀行為例 Shu Hua Wu 吳淑華 碩士 長庚大學 管理學院碩士學位學程在職專班經營管理組 101 Abstract The global economy is stabilizing and the accelerating opening of Cross-strait financial business, the competition among banking industry is intensified. The major source of banking profits is loan interests, and the most parts of non-interest income is transaction fee, but the overall percentage remained low. As an island-type economy, export is the main activity for Taiwan. Due to low interest spread of deposit and loan, and bank is the major settlement channel of cash flow for multi corporations. There is a great opportunity for banks to increase their non-interest incomes. Therefore most of the banks in Taiwan treat transaction services as a high priority business development target. In this research, the senior sales manager of “A” Bank is focused. The data is analyzed by utilizing the Focus Group interview and content analysis method in order to identify the factors that influence foreign exchange volume and foreign exchange business development of “A” Bank. In order to increase the volume of foreign exchange business and increase the non-interest income from service fee, “A” Bank has better increasing the satisfaction level of the customers by considering the following recommendations: enhancing the capability of internet exchange services, enhancing professional competence and streamlining the process. C. S. Huang 黃正雄 2013 學位論文 ; thesis 77 |
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碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 101 === Abstract
The global economy is stabilizing and the accelerating opening of Cross-strait financial business, the competition among banking industry is intensified. The major source of banking profits is loan interests, and the most parts of non-interest income is transaction fee, but the overall percentage remained low.
As an island-type economy, export is the main activity for Taiwan. Due to low interest spread of deposit and loan, and bank is the major settlement channel of cash flow for multi corporations. There is a great opportunity for banks to increase their non-interest incomes. Therefore most of the banks in Taiwan treat transaction services as a high priority business development target.
In this research, the senior sales manager of “A” Bank is focused. The data is analyzed by utilizing the Focus Group interview and content analysis method in order to identify the factors that influence foreign exchange volume and foreign exchange business development of “A” Bank. In order to increase the volume of foreign exchange business and increase the non-interest income from service fee, “A” Bank has better increasing the satisfaction level of the customers by considering the following recommendations: enhancing the capability of internet exchange services, enhancing professional competence and streamlining the process.
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C. S. Huang |
author_facet |
C. S. Huang Shu Hua Wu 吳淑華 |
author |
Shu Hua Wu 吳淑華 |
spellingShingle |
Shu Hua Wu 吳淑華 Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank |
author_sort |
Shu Hua Wu |
title |
Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank |
title_short |
Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank |
title_full |
Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank |
title_fullStr |
Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank |
title_full_unstemmed |
Exploring the factors affecting bank's Foreign Exchange Business – a case of “ A "Bank |
title_sort |
exploring the factors affecting bank's foreign exchange business – a case of “ a "bank |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/50987712780304650304 |
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