| Summary: | 碩士 === 中華大學 === 行政管理學系碩士班 === 101 === The study is to realize the executes status of “The environment preserve and activation project of regional culture properties” which drives by The Ministry of Culture in Jhihliaowo of Cyonglin Township, Hsinchu County. The study’s evaluation indicators separates for “Project effectiveness”, “Project execution”, “Project marketing”, “Project responses” and “Customer satisfaction”.
By the deeply interview the inside point of the demands, concerns, disputes with policy project stakeholder and proceed the satisfaction questionnaire survey for the Jhihliaowo tourist and class participates. Through the findings by the different opinions of stakeholder and the presently project executes direction of Jhihliaowo which develops culture properties is combined with educational environment, to carry out responses evaluation. At the end, by the ways of question findings and suggest strategies to present the study result and provide policy suggestion.
The result of study finds out the part of immediately interaction of Jhihliaowo networks establishment and Hakka Raoping teaching are the most urgent questions need to assist and solve. Although the stakeholder mostly shows the positive evaluation for “The environment preserve and activation project of Jhihliaowo culture properties”, but in view of the Hakka Raoping’s guidance and assistance system is not completely and the networks maintenance has no professional talent to management causes to the weakness marketing, then it makes the project not perfect and complete. The study stands on the evaluate result to provide suggestions individually, to ensure the project can workable and effectiveness and achieve the forecast benefit.
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