| Summary: | 碩士 === 中華大學 === 企業管理學系碩士班 === 101 === The objective of this study is to explore the degree of investors’ understanding and acceptance of Callable Bull/Bear Contracts (CBBC), and to analyze from what information vehicles the different risk characteristics of investors use to understand CBBC, and further to analyze the influence effects of CBBC on the different attributions of investors. In order to achieve this objective, the study uses questionnaire to collect data and then processes to empirical analysis. The study applies descriptive statistics and one-way ANOVA as analysis tools to examine the hypothesises in the study. The results obtained in the study are obtained as follows:
1.Due to less available stocks and most investors in short of understanding the transactions of CBBC, there are no significantly differences in the investors’ selecting investment approaches.
2.Different attributions of investors have a significantly difference in the nderstanding and acceptance of CBBC. For instance, an active investor has higher degree of understanding and acceptance of CBBC, while the conservative investors is not so.
3.Different investment backgrounds of investors have a significantly difference in selecting CBBC in terms of investment considerations. For instance, the investor’s vocations, investment durations, and investment experience.
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