A Study the Influence of Interpersonal interaction、perceived playfulness and Critical Mass to Continuance Intention for Facebook

• Main Authors: Yan-Ru Wu, 吳彥儒
• Other Authors: Jung-Wen Hsia
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/7z3q55

碩士 === 中華大學 === 企業管理學系碩士班 === 101 === After the internet network enters the era of Web 2.0, change one kind of looks of the network world, has changed the user's habit and demand too, community's websites show the concept of Web 2.0 concretely. In recent years, as Facebook must grow up constantly fast, the ones that assumes the air of and already becomes users to community's websites are first-selected, the interpersonal relationships each other of people and people are bound while extending actual life, people can utilize the website function offered on websites to set up binding with relatives and friends, and through planting more different interdynamic ways, instead of increasing the mutual tightness of contacting. However, as time goes on, the speed of growth of Facebook has already eased up gradually, the user even in a lot of countries presents the state reduced by a wide margin. So, this research uses model as the foundation of the structure continuously with the information system, introduce cognition interdynamically, cognition is interesting and key majority of cognition, and then propose a merger research structure. By this, it influences the network user to use the factor of Facebook to influence the relation continuously to probe into. This research is with PLS (partial least squares) The method analyses, the result shows：(1) The Facebook user one cognition the interdynamic and cognition the interesting appear to satisfaction to influence of showing；(2) satisfaction, Facebook of user with cognition getting interesting apparent to influence their use the intention continuously；(3) cognition key majority have a apparent one to influence to satisfaction, Facebook of user, but to use the intention continuously not having apparent influence relation.