| Summary: | 碩士 === 中華大學 === 企業管理學系碩士班 === 101 === Hairdressing for the livelihood of consumer spending necessary. Currently, Taiwan's hairdressing chain has many brands. These salons corporate business in the situation of many brands. The importance of brand management and more to improve. This study hopes with hairdressing industry experts point , explore the hairdressing industry brand management. Hoping to learn the views of senior hair experts and derived key success factors of brand management of factors. This study combines DEMATEL,MMDE,ANP, and CFPR to analyze the data and obtained sort criteria.
DEMATEL analysis results to the greatest extent possible that important "brand management dimensions", dominates the other criteria. CFPR ANP weights questionnaire results sorted hairdressing industry experts believe that the most important top three brand management criteria "brand image "," philosophy "and" execution. "
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