The key success factors of puzzle casual APP games

• Main Authors: Hsieh-Chung Yeh, 葉憲聰
• Other Authors: Hsing-Chau Tseng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/06890240643036994170

碩士 === 長榮大學 === 高階管理碩士在職專班(EMBA) === 101 === In recent years, smartphone and tablet is under rapid development. According to year 2012 statistics about using smartphone or tablet will up to number 707 million; while estimate to year 2015 by using smart phones will reach to 56.8%, and 24% of people will using tablet, we can see that using smartphone and tablet will increase more and more. Study found that playing puzzle casual app games will reach to 68.2%, we can see that puzzle casual games is the future is the main ethnicity. In this study, after the network professional gamers and my experience analyzed there are 30 factors, the result is by using Delphi method. Then the network professional gamers each discussion and the factors from 30 factors left to 15 factors. Those 15 factors used Analytical Hierarchy Process to find out before the five factors are the key success factors. This study results said the key success factors of puzzle casual app games is "Continuing playing stiffness", "Simple interface", "Free game play", "Competitive with each other "," Player interactive platform”. The results prove that making APP games is the direction in the current or the future games, so that the APP games will be more development.