| Summary: | 碩士 === 中國科技大學 === 企業管理研究所 === 101 === Leisure and tourism industry is the overall development indicators of the modernization countries, and cultural tourism industry of hot spring is the best preference for people engaging in leisure activities. Among the past researches, the issue of the activities cognition of consumer hot spring cultural heritage was rarely discussed in depth. This study combines leisure and health management to open the academic window, and it aims to explore the relationships among the activities cognition of consumer hot spring cultural heritage, the hot spring recreational attitude and the life style of health promotion, and to verify whether the survey participants' age will have interference effects on the hot spring recreational attitude and the life style of health promotion.
A questionnaire survey was used in this study. With an availability of 379 valid questionnaires, the data were processed and analyzed by the linear structural relationship model (LISREL) to verify the inference hypotheses of the study. The results of this study were summarized as follows:
1. The activities cognition of consumer hot spring cultural heritage had a positive effect on hot spring recreational attitude.
2. The activities cognition of consumer hot spring cultural heritage had a positive effect on the life style of health promotion.
3. The hot spring recreational attitude had a positive effect on the life style of health promotion.
4. The hot spring recreational attitude had a partial mediating effect on the activities cognition of consumer hot spring cultural heritage and the life style of health promotion.
5. The survey participants' age didn’t have interference effects on the hot spring recreational attitude and the life style of health promotion.
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