A Study on The Health Industry for The Relationships among Service Innovation, Service Guality,Customer Value and Consumer Behavioral Intention – The Case of The Northern Part of Civil Servants and Teachers

• Main Authors: Hsin-Ping Wu, 吳信萍
• Other Authors: Chien-Pei Ko
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/9hmdj8

碩士 === 經國管理暨健康學院 === 健康產業管理研究所 === 101 === The preventive medicine has gained tremendous attention as aging of the total population proceeds. All medical centers have put great emphasis on developing self-paid services, e.g. health examination and health promotion management. This study used government employees as example. We collected 401 questionnaires; 390 of them were effective. The results showed significant differences in service creativity, service quality, customer value, and behavior orientation. Pearson correlation coefficient test showed significant correlation between service creativity and service quality, between service quality and customer value, between customer value and behavior orientation, and between service quality and behavior orientation. We have concluded that all aspects of the survey should be taken into account so as to preciously predict customers’ preference. The results can provide medical institutes direction for improvement in future service and management.