A Study on the Construction of Evaluation Index for Experiential Marketing of the Hot Spring Hotel
碩士 === 嘉南藥理科技大學 === 觀光事業管理系暨溫泉產業研究所 === 101 === Since the adoption of the Hot Spring Act in 2003, hot spring activities have become one of the most important items among the leisure tourism plans of the people in Taiwan. It is estimated that the number of tourists in hot spring areas has reached 20...
Main Authors: | Mei Yun Chen, 陳美雲 |
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Other Authors: | Kuan Wei Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/64796094281325244986 |
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