An Empirical Study of Consumers' Online Shopping Behavior Based on the Technology Acceptance Model
碩士 === 正修科技大學 === 經營管理研究所 === 101 === E-commerce has become an important marketing and sales channel, complimenting traditional channels in the entire world. It is very critical to replicate this study about online shopping consumers’ behavior in Taiwanese and Russian online shopping environment to...
Main Authors: | Ontoeva Irina, 伊琳娜 |
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Other Authors: | Tsai Cheng-Hung |
Format: | Others |
Language: | en_US |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/20437742843876381658 |
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