| Summary: | 博士 === 中原大學 === 企業管理研究所 === 101 === For the past few years, due to increasing of income and living standard, traditional values change, convenient transportation, and more leisure time, the compatriots can do more and more leisure and recreation activities which have become a part of their life gradually. Because of the leisure agriculture and the ecology traveling, homestays in Taiwan develop rapidly. From January 2006 to November 2012, the number of legal homestays increases 2,422 totally (from 1,237 to 3,659). To summarize, “Homestay” is a worth discussing industry and issue.
The methodologies in this study are analytic network process (ANP) and fuzzy theory. First, take ANP to get the weight of aspects and criteria, and analyze the key aspects and the key criteria. Then, take fuzzy theory to get the synthetic performance value of each homestay, and analyze their overall performances. On the other hand, the purposes of this study are: (1) Through the viewpoints of scholar, practical proprietor, and consumer to construct the evaluation framework of homestay; (2) Analyze the key factors, and compare the differences between the proprietors and the consumers; (3) Discuss the satisfaction, and the result can be the proprietor’s improvement reference for the future operation/management; (4) The results mainly provide for the proprietors as the improvement reference; in the meanwhile, they also can be the reference when the government re-revise the homestay evaluation index. Furthermore, there are twenty-three homestays located in Miaoli county, Nantou county, Pingtung county, and Hualien county that are the scopes of this study, and the consumers in each homestay are the objects of this study. The results reveal that:
1. Key aspect. Overall, the proprietors and the consumers place importance on Homestay operation and management, Service quality, and Surroundings of the building and features. Relatively, they do not give weight to Homestay facilities and Homestay geist and community co-prosperity.
2. Key criteria and criteria satisfaction. Overall, the standpoints of the proprietors and the consumers are approximately identical. They pay much attention to To utilize natural ventilation sufficiently, To utilize plenty natural light, Service attitude (ex. reception service, to treat lodgers with voice of the customers), Pick-up service (offering free pick-up service), Catering service and quality (ex. the hosts prepare diversified breakfast in person, freshness of ingredients), Room tidiness, Room coziness, Room privacy, and Safety (ex. lodger insurance and room safety). At the same time, the proprietors also value Homestay features (ex. aboriginal culture), and the consumers also think highly of Overall tidiness and hygiene.
3. Lodging satisfaction. Overall, through the locality and the price, the consumers are satisfied with the homestay they live. Moreover, for very satisfied, the low price homestays are more, but for a little satisfied, the high price homestays are more.
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