The Analysis of Asia Horror Film Poster Design and Visual Perception

• Main Authors: Shih-Hao Chiu, 邱士豪
• Other Authors: Wen-Tsong Huang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/62551273367926683038

碩士 === 中原大學 === 商業設計研究所 === 101 === The Japanese horror film Ringu received successful box office and promoted Asia horror film’s development. Horror film posters’ form is affected by film style and emphasizes visual design. This research focuses on design elements and reasons which affect horror film posters’ visual communication. The purposes of research are to (1) summarize horror film’s history; (2) categorize horror film posters’ visual perception; (3) explore what kinds of horror representation elements do horror film posters include; (4) find connection between design elements and visual perception; (5) analyze different background subjects influence on visual perception and grade of that. The study used 75 movies’ posters from 1998-2010’s Asia horror film as an example and categorized visual perception by KJ Method with focus group. The results of research show: (1) Horror film posters’ visual perception was divided into seven categories: oppressive, cruel, gruesome, disgusting, helpless, suspenseful, and unclear. (2) Straight and suspicious face is common representation form of people in horror film posters. Horror film seldom emphasizes scene of its posters and uses representation elements which can express horror theme definitely, such as blood and corpse. Unobvious appearance often represents ghost in horror film posters. If representation elements use too more, visual perception will be indefinite. (3) The majority of horror film posters’ text forms are broken, fragmental, and distorted. Using low brightness color like black, gray, and dark green is main tone of horror film posters’ color performance. It brings viewers dying, fearful, depressed, and gloomy feelings. (4) In terms of subjects’ factors, gender difference has great influence on visual perception and level of fear; age, frequency of watching horror films, and country of horror films’ production have less influence on visual perception, level of fear, impression, and interest; preference of horror films has major influence on level of fear and interest.