| Summary: | 碩士 === 中原大學 === 會計研究所 === 101 === This study uses the sample of firms listed in the electronic industry to verify the impact of R&D expenditures on firm performance. Furthermore, I explore the impact of R&D expenditures on firm performance separately from perspective of business strategies and business type. Finally, I examine the impact of R&D expenditures on firm performance from perspective of business strategies and business type simultaneously.
The results show that R&D expenditures are not significant positive and lagged effects on firm performance. From a business type perspective, the R&D expenditures with lagged effects on firm performance in OBM firms are not better than that in OEM firms. From a business strategies perspective, compare to firms adopting cost leadership strategy, firms which adopt differentiation strategy have more positive relationship and lagged effects between R&D expenditures and operating performance. Finally, I divide all samples into four groups (i.e., OBM firms adopting differentiation strategy, OBM firms adopting cost leadership strategy, OEM firms adopting differentiation strategy and OEM firms adopting cost leadership strategy). The results show that R&D expenditures are the most significant positive and lagged effects on firm performance when OBM firms adopt the differentiation strategy.
|
|---|
