| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 101 === Because of the rapid development of social media networks, Facebook has become a good way for business or individuals to achieve good marketing medium.
However, for the politicians, the fan page is a good self-marketing tool. Not only can they interact with people friendly but also can they build self-organizing communities.
Purpose of this study is to investigate whether politicians can make themselves closer to the crowd through the operation of fan pages and relevant content to share their ideas and thoughts.
In this study, through case studies with depth analysis:
(1) Is there any significant difference between people’s positive and negative reactions when there are different themes on the fan pages?
(2) Is there any significant difference in people’s feeling about the effects of social marketing when the media is different?
(3) There are some concerns when holding a fan page. Would it be a obstacle for fan page to success?
The research method is based on the case study and through observations, interviews to understand how politicians operate their fan pages and then to enhance their own and team images.
The main conclusions of this study are as follows:
(1) To make the message pass out widely and far and get closer with fans so that fans can receive messages and news in the shortest time and understand what political ideas the operator would like to express.
(2) Fan page is a self-marketing way and a kind of a business organization. It makes people to see the truth by the picture. The photos of events and activities can get more positive affirmation.
(3) The strength of Internet is a pair of invisible hands that have a far-reaching power. Enhancing personal visibility and image of the team is the inevitable result.
(4) Be sure to capture the concern for the fans in operation so that it can unite the attention of fans and express their views.
Through the fan page, we can understand how politicians use this platform to operate different community organizations and make their own political images.
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