The form of network tribe behavior research

• Main Authors: Chi-Kang Yeh, 葉紀綱
• Other Authors: Vandy Liu
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/07433333111611263019

碩士 === 中原大學 === 資訊管理研究所 === 101 === With the development of web 2.0 , the Internet has from the single to single, and then transformed into many groups of people interact ; And such interaction is villages and tribes as early society, because people have a common interest or goal together, and share information and messages at the same time. The Internet created interactive transformation, also takes up a lot of the development of the online community. People will the Internet as a medium, even if not directly face to face conversation with people, also can to personal information or idea through the community; With social networks Facebook as an example: Facebook has enough personal development space, users can use the provided platform, create a belong to their own sharing circle or fans discuss and share information together. 　　This study found that user or group in the FB fan pages; operators will make "justice" of the move and is interested, whether such a practice can bring what benefit? Or we do in order to achieve certain goals? Therefore, this study proposes a research plan will be divided into the formation, growth, harvest as discussed with three stages, and collect network case to verify and analysis. Finally offered to justice as the technique way of marketing, is indeed can improve their image and status in the community of a kind of practice.