| Summary: | 碩士 === 健行科技大學 === 資訊管理所 === 101 === Diversified users'' selection of smartphones has varied with advanced mobile technology. Mobile technology increased sales of mobile peripheral merchandises such as touchscreen, application softwares, mobile networks, etc. Especially, personalized mobile applications may drive purchase intention of smartphone consumers. Therefore, the winers of smartphone sellers and designers may be challenged in developing personalized mobile applications.
The main purpose of this study is to explore the current market that many App software for all types of software preferences, selling price and the demand for software quality in consumers'' minds, and to check out the correlation between user behavior and purchase intention.
This study designed a questionnaire to explore the association between use intention and purchase intention of measuring for smart phone application softwares. This study found: (1) Communication application software is the most favorite type among all application softwares; (2) Accepted price range for the smart phone application softwares is U.S.$1.99~3.99 ; (3) Application softwares are more user-friendly and then increase the consumer''s intention of use; (4) Consumers will buy application softwares for the intention of use; (5) Consumers will buy corresponding smart phones for their specified application softwares.
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