| Summary: | 碩士 === 朝陽科技大學 === 工業設計系碩士班 === 101 === In recent years, the increasing elections in Taiwan have generated a large quantity of campaign ads. The formation of commercialization has urged the candidates to promote themselves by means of personal visual images, and to put more stress on the utilization of gestures and body languages. The study expounds on “the improvement of the visual design qualities of campaign ads,” and analyzes the messages conveyed in the body languages of candidate figure images in the advertising, so as to conclude and examine the design problems of existing campaign ads. It proposes design concepts to the problems, as well as inspects the correlation between the candidate figure images and the messages within the advertising via the designing experiments of “reproducing the cases of the same topics.”The study concludes with methods of the main points of graphicdesign of campaign ads.
The content is divided into three parts:
（1）Construction of knowledge systems: the first part investigates the topic by the approach of cognitive psychology and non-verbal communications, analyzing the applications of the body languages when it comes to the expressions of candidate figure image.
（2）Analyses of cases and inductions: Through the inductions of academic principles, this part analyzes existing cases on the basis of body languages and advertising messages. With comprehension of practical usages of candidate figure image, the relevant concepts and directions of designing references are proposed.
（3）Design producing and conclusion: By the comparison and analyses of producing designs and existing cases, the main point of graphic design with body languages in campaign ads is concluded to four concepts, the coordination between the images and the slogans, the difference between body languages, the integrity of the gestures, and the concrete images of the descriptive environment.
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