Influence and Significance Produced by the Intersection between Photography and Design in Consumer Culture

• Main Authors: Wei-Kuang Tang, 唐蔚光
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/16752835141802681005

碩士 === 朝陽科技大學 === 工業設計系碩士班 === 101 === Human beings, since the invention of photography in 1839, have not only see a revolutionary breakthrough in culture development but also the width and advance in visual field. Since then, people have wondered whether or not photography can be a form of art. As a consequence, there have been bunches of debates between photography and art. According to the current documents, there is no knowing about the exact time photography was first introduced into Taiwan. Up to now, the development of photography has been inextricably intertwined with that of technology; Through researches on photography, art, machines, images, photos, digits, etc., it can be perceived that the philosophy of photography has changed since its origin, and the reformed photography continues and will continue influencing our life. In nowadays’ consumer society, the development of photography has without doubt a strong tie to consumer culture; Now, due to the advanced commercial society and the mature market in photography related industry, photography has ceased to be an entertainment only for the rich and become a popular activity for common people. The wide application of images also helps the forming of some peculiar groups. In the domain of design, the application of photography and image, especially as materials in the field of visual communication, has a very important role. Through documentary analysis, the study has explored the status of current development of the modern photographic art in the consumption culture, tried to identify the position of photography in the modern design field, and further analyzed the mutual influence of photography and design in the consumption culture. The major objectives of the study include the following: 1. Collect and collate the historical accounts of Taiwan’s photographic chronicle, and interpret the philosophic changes brought by technological advancement and development for photography after entry into the digital age from traditional times. 2. Analyze the influences of consumption culture and lifestyles on photography and presentation of images in different periods of times, and the relations among photography, design and consumption. 3. Concretely apply the conclusion of the aforesaid findings to the design output process. The study has come up with the following major results: 1. Currently, photography education is all affiliated to the departments of advertisement, mass communications and design, etc. It is exciting to see Taiwan establish the department of photography in 2013. It is hoped that, by offering the courses of history, theory and aesthetics of photography in education, Taiwan will go a long way in elevating its level of photographic art. 2. Photography developed in the digital age has changed traditional photographic philosophy. The mass media, composed of photography, Internet and Smartphone has changed modernizers’ lives and became part of their lives. Under such circumstances, images have also been more extensively applied. 3. Photography has brought about formation of social networking sites with the styles particularly born under the consumption age. People’s attachment to the Internet has thoroughly changed their life styles. 4. Due to their mutual influence, photography, design and consumption have been closely associated and shown a relationship of compatibility and co-existence.