A Study of Consumer Ethnocentrism and Written Language Types on Advertising Communication Effectiveness：An Example of Cross-Taiwan Straits
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === Under the two governments’ efforts, economic and cultural exchanges between Taiwan and China become more frequently. The markets are flooded with more "Made in Taiwan" and "Made in China" products, but the two sides seldom appear another fon...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70762705613946378468 |