The Impact of Retail Salesperson Selling Behavior on Smartphone Brand Ranking

• Main Authors: Chun-jung Wu, 吳駿榮
• Other Authors: Fu-Min Chang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/98048641611231595171

碩士 === 朝陽科技大學 === 財務金融系碩士班 === 101 === The numbers of using smart phone have an astonishing growth globally. There are various brands and types of smartphones which are with complicated functions on the market. The affection of smart phone ratings used to be more discussed on their brands, instead of consideration on sales clerks’ marketing schemes. This study involves the previous researches on attribution of smart phone ratings, and further discussions on causes which marketing schemes may bring will be analyzed. Research methodologies for this paper utilize Secondary Research, and Interview Method. Data collection will consist of System Integrator, Trade marketing, and analyzing the selling activity outcomes under franchise stores.The purpose of this research is to identify influential of smart phone selling schemes, selling achievement and KPI model selling, the selling schemes of trailers has limited influence on brand rating; furthermore, a genuine factor that may impact the brand rating is resource involvement and operation channel of Original Equipment Manufacturer.