Design Thinking of the Community Industries and Configuring Value for Culture

• Main Authors: Li-ling Wu, 吳莉玲
• Other Authors: Cheng Chuko
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/62525346980475366031

碩士 === 朝陽科技大學 === 文化創意產業研發碩士專班 === 101 === It has been two decades since CCA (The Council for Cultural Affairs, transformed into the Ministry of Culture in 2012) proposed community development policy in 1994, where "local culture" has been taken as cultural survival and local development strategies. However, does the policy enhance and benefit the community vitalities? Even in 2002 when culture had been since viewed as industry and been listed in the “Challenge 2008: National Development Plan”, there was too much focus on the cultural industry or quantifying the economic values of culture, but rarely a discussion about cultural values. Facing the environmental issues and cultural homogenization crisis generated by globalization and industrialization, "information technology, productivity and global standards" will be replaced by "environmental, regional, agriculture and personality"; hence the human life would be able to be transformed from the living culture and values identities. Unlike "cultural and creative industry" where creative bonus biased mainstream discourse, the community industry linking local people confront their past criticism on capitalism, which leads to an unjust world of waste of resources and false needs. Originality strength comes from real life, from history and culture, but also from the land. With just a little bit of creative thinking and touching local stories, people will see the local features and pride, and that would help young people go back home to create new businesses and activate the local economy. Community energy relies on the industry to extend; local life is supposed to dominate the community industry; its values should be determined by the cultural values. If it is only calculated and measured by the economic values, it will lose the individuality, and will become homogeneous; and hence, it will once again go back to the old foundry industry. A human-centered development of local industry must be changed from a purely economic output to the consensus of the people''s value recognition. We tried to study human-centered design thinking (Design Thinking) with in-depth cultural context and life context, and to explore the local cultural and industrial development compatibility, as well as the continuity. With data collection, literature and empirical analysis, we desired to explore the structure of the issues. Viewing the Community industry from a higher perspective, we can find that, labors, consumers, food supply, leisure life, history and culture are all generated from the surrounding towns. Contemporary villages are now both the economic production place, but also the mass consuming place. The transformation of community, in addition to local and external links, the links between production and consumption is also important; "urban and rural communication" is the key to stimulate local economy. This study aims to see the further development of rural villages from the viewpoints of community industry; it also perceives how enterprises help create new local rural images. This study, with the interdisciplinary integration perspective of design thinking, tries to identify the new interpretation for regional characteristics and innovative values, so as to understand the creative framework and prototype of community industry, and the possibilities to discover the touching innovative cultural values.