| Summary: | 碩士 === 大漢技術學院 === 流通與行銷管理研究所 === 101 === The participants of the study were the consumers in Hualien area. The study collected 588 samples of questionnaire. Descriptive statistics, T-test, factor analysis, one way ANOVA, and correlation analysis were employed to process the data. The research is to investigate the cognition of consumers toward environmental protection, the cognition of convenience store owners toward the introduction of recycling in their stores, recycling incentive programs of convenience stores, and the loyalty of convenience store owners to green marketing strategies. The research results may help further understand consumer recycling behavior and consumers’ needs for recycling to improve the efficiency of recycling of convenience stores in Huanlien area. Also, the findings may bring some implications for convenience store owners when creating strategies in recycling.
The research results show the connections among cognition of participants toward environmental protection, the cognition of convenience store owners toward the introduction of recycling in their stores, recycling incentive programs of convenience stores, and the loyalty of convenience store owners to green marketing strategies.
1. There is a positive correlation between the cognition of environmental protection and the
cognition of convenience store owners toward the introduction of recycling in their stores.
The stronger cognition of environmental protection, the more positive and aggressive
attitude convenience store owners have toward introduction of recycling in their stores.
2. It also shows a positive correlation between the cognition of environmental protection and
recycling incentive programs of convenience stores. The stronger cognition of environmental protection, the more rewarding the recycling incentive program of convenience stores.
There is a positive correlation between the cognition of environmental protection and the loyalty of convenience store owners to green marketing strategies. The stronger cognition of environmental protection, the stronger loyalty of convenience store owners to green marketing strategies.
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