Research About Elementary－School Students' Knowledge, Attitude And Behavior About Green Consumption －Take A Elementary School In Hualien As Sample

• Main Authors: Chien Hsin-Yi, 簡心怡
• Other Authors: Kan Mei-Lien
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/8e2bkv

碩士 === 大漢技術學院 === 流通與行銷管理研究所 === 101 === This research focus on the objects about realizing current status of knowledge, attitude and behavior of elementary-school high-class students in Hua Lien, and investigate the relations among knowledge, attitude, behavior about green consumption of students with different backgrounds. This research adopt these methods - Questionnaire Survey. Amount of effective sample are 470, all retrieved data will be analyzed/discussed in Descriptive Statistics, t-test, One-way Anova, Pearson product-moment correlation coefficient. The results are: A. Most participants have positive actions of knowledge, attitude, behavior about green consumption, and have positive relationship among these points of view. B. The best performance of the 4R principles of green consumption is “Resource recycling”, and these parts of the 4R principles have positive relation. C. Due to the sexuality, parents’ educational level, social or economic level of the family, degree　of　environmental protection a family has, experience about joining a environmental activities, difference of experience learning from environmental protection　activities, there are distinct differences of knowledge about green consumption of elementary-school children. D. Because of differences of degree of environmental protection a family has, experience about joining a environmental activities, experience learning from environmental protection activities, the attitude of green consumption of students is different discrepant. E. Due to the class, parents’ educational level, social or economic level of the family, degree of environmental protection a family has, experience about joining a environmental activities, difference of experience learning from environmental protection activities, there are distinct differences of behavior about green consume a elementary-school children has . Finally, we will discuss in detail,according to the conclusion, and provide definite suggestions to relevant units and this result can be taken as a reference for researching in the future.