| Summary: | 碩士 === 大葉大學 === 工業工程與科技管理學系 === 101 === The economy of Taiwan is so stagnant in recent years that people suffer from the rising unemployment rate and the inflation of both oil and electricity, while the income doesn’t rise accordingly. Aiming to maintain living standards, people begin to start their own business or to search for a second career. Then online store have become the choice for many people since it is relatively feasible for the low technical threshold. Moreover, clothing trade is more preferable due to the low cost and high profit, and thus attracts overfull competitors. In order to seize market share, online clothing traders start the price competition, which at the same time lower the quality of the goods. Many problems rises from such a vicious cycle in Taiwan online clothing trade. Therefore, assisted by the 9 blocks of business model proposed by Alexander Osterwalder, the study analyzes the business models of several online clothing trade brands that are popular recently, and further discusses the features that a successful online clothing trade brand should have.
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