Exploring Taiwan Travel Courses and Images From Blogs by Chinese Individual Tourists and Package Tourists

• Main Authors: Chun-Sheng Cuei, 崔春生
• Other Authors: Dong-Yi Bau
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/45064144416941456008

碩士 === 大葉大學 === 資訊管理學系碩士班 === 101 === Travel Blog provides a way to show personal feelings for the tourism experience, explore the tourist’s deep inner most realistic idea, understand the tourist’s positive and negative emotion evaluations of the destinations from the content of the article, and gather important sources of tourism attractions. Above all, Travel Blog has a significant impact on the tourist’s destination impressions and travel intentions. In this study, qualitative and quantitative studies are conducted by using the content analysis method. Firstly, travel courses analysis was conducted. To explore Taiwan tourism image from blogs, cultural appearance was explored by using CKIP word frequency statistics and by analyzing the six dimensions of food, residence, transportation, travel, shopping, and entertainment, then cultural experience was explored by analyzing positive and negative emotions of the tourists. The results are as follows. Chinese individual tourists and package tourists have their preferred travel courses, respectively. Also, there were differences with respect to the CKIP word frequency statistics for the six dimensions of food, residence, transportation, travel, shopping, and entertainment among Chinese individual tourists and package tourists. As for the aspect of emotions, the big differences are in the dimensions of food and shopping. In the dimension of residence, Chinese individual tourists have more positive emotions than those of Chinese package tourists. On the other hand, in the dimension of shopping, the result is in reverse. Tourism industry has become one of the most important industries in the 21st century. In recent years, the government takes the "construction of Taiwan as a tourism island" as a priority. With the increasing number of the Chinese tourists visiting Taiwan, the results of this study can provide important information for tourism officials and tourism industry reference.