A Study of the Relationships among Policy Marketing of Income Taxation, Financing Recognition, Personality Traits, Perceived Risk,and Financing Behaviors of Teachers

• Main Authors: Kuo, Yi-Hung, 郭義宏
• Other Authors: Lai, Wen-Kuei
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/65820114158899191093

碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The purpose of this study was to explore the relationships among the policy marketing, teachers personal financial literacy, personality traits, perceived risk and financial behavior under the cancellation of tax-free policy for teachers, and propose specific suggestions as reference for teachers’ financial planning in the future. The author designed a questionnaire for data survey. 300 questionnaires were applied with convenience sampling, and 281 questionnaires were returned and valid. The statistic methods used descriptive statistics, reliability analysis, factor analysis, t test, one-way ANOVAs test, correlation analysis, regression analysis and path analysis. The result of study is found as following: 1. The awareness and satisfaction of the policy marketing have significant positive impact on the financial behavior after tax. 2. External locus of control on perceived risk is significantly higher than the internal locus of control. 3. Internal locus of control on financial literacy is significantly higher than the external locus of control. 4. External locus of control on the taxable financial behavior after tax is significantly higher than the internal locus of control. 5. Low financial literacy has a significant negative impact on the financial behavior after tax.