The studies among Internal Marketing , Emotional Labor and Job Satisfaction of Toys Industry’s Employees of a Taiwanese Enterprise in Mainland China

• Main Authors: Tao,Weicheng, 陶威成
• Other Authors: Feng, Tetai
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/78861866547343872232

碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This report is a study on the theories of Internal Marketing, Employee Job Satisfaction and Emotional Labor; research conducted using statistics from personal statuses change in selected group of employee. Research statstics gathered using surverys, from employee group based in Guangdong Province, Mainland China. Total issue of survey is 550 sets, total number of survey recovered is 513 sets, with 3 sets of invalid survery, the amount used for research statstics is 510 sets. Survey rate of receovery is 93.27% and Valid Survey rate of recovery is 99%. Sample body has a higher percentage of Female Labor, age from 19 or up, with minimum education status as Junior High School Graduate. Majority of whom are full time production line workers that are married according to martial status, earning no more than 2,000 CNY as monthly salary and do not have to work overtime. Research result shows： 1. The higher the Internal Marketing statistic is, the higher the Emotional Labor. 2. The higher the Emotional Labor statistic is, the higher the Employee Job Satisfaction. 3. The higher the Internal Marketing statistic is, the higher the Employee Job Satisfaction. Key Words : Internal Marketing、Emotional Labor、Job Satisfaction