網際網路對現今選舉之影響-以九十八年宜蘭市縣議員選舉為例

• Main Author: 張宏誌
• Other Authors: 許仟
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/04920352557106314487

碩士 === 佛光大學 === 政治學系 === 101 === The main purpose of this study is to research on the changes of habits of the electors’ message-receiving due to to rise of the Internet era. By the election-winning of “Teacher Lai Zuei-ding”, Yi-lan County Councilor, in 2009, it is found that the use of the Internet had played an important role to the winning of the election. From the domestic and foreign examples of using the Internet as a promotion of the candidates, we know that their success comes from the full understanding of the features of the Internet and then making good use of it. Taking a broad view of the development of the Internet election campaign, it has close relationship with the prompt development of the computer and Internet. If we would like to investigate the advantages of the Internet in election campaigns, first of all, we have to research on the population of using the Internet, and groups of it. Then, with the result, we need to know what the statistic data means in the Institute for Information Industry, and how we could make use of the data. The results could be provided to the candidates who are eager to use the Internet as the platform and strategy of communicating with the electors. By surfing on the Internet and interviewing, we found that there had been few candidates using the Internet in the election campaign of Yi-lan County Councilor in 2009, and even the websites had been abandoned. However, the candidates who run for re-election or other elections increase. In this study, there are some findings as mentioned below: •The population of using the Internet increases year by year, and the exposure frenquecy of the candidates also raises. Therefore, electors can receive the messages sent by the candidates more easily. •Since the cellphone can be used to surf the Internet, the information transmission have been extremely fast. Thus, electors can know the movements of the candidates. •The effect of using the Internet in election campaigns is that the candidates who didn’t use it originally cannot but change the electional strategies or consider to use it. •Due to the tendency of using the Internet in the election campaigns and the “first-time voting” group, the councilors who never use the strategies of the Internet cannot but make the compromise.