The Acceptance of Micro-Insurance for Small-Medium Business: An Application of Innovation Diffusion Theory
碩士 === 佛光大學 === 管理學系 === 101 === Insurance industry has enjoyed rapid expansion recently, while economically disadvantageous people who need diversifying their economic risks most cannot be benefited at all. They usually are excluded from regular insurance company because of weak economic incentives...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50662309409110741889 |