Using Means-End Chain to Examine Smart Phone Consumption Behavior
碩士 === 佛光大學 === 管理學系 === 101 === With the progress of science and technology, evolution of mobile phones, from the general development of mobile phones to smart phones, allow consumers to use the smart phones behavior, one kind of generation status“Smartphone Addicts”, and free wireless fidelity (...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/48449657373804292909 |
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