Design of a Delivery Service on Mobile Advertisement using C2DM

• Main Authors: CHING HSI WANG, 王睛熙
• Other Authors: FanJiang, Yong-Yi
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/10457541427483445063

碩士 === 輔仁大學 === 資訊工程學系碩士班 === 101 === Due to the popularity of smart phones that are equipped with wireless communication capabilities and global position system (GPS), so the LBS(location based service) applications are booming. And the cloud computing application services technology began to be popular. We hope to implement a system and through cloud services based on user location and context aware to send the message a software platform and mobile advertising distribution services, for example, to provide a new method compared with the traditional mobile advertising, early mobile ads the way they use to send text messages or a user through a Web browser way to reach. Even the recent QR Code (Quick Response Code) is a passive marketing. This paper proposes a new advertising push method, active marketing while saving the cost of SMS text may spend this thesis with a GPS positioning capabilities of the Android open platform for mobile devices, with GAE and C2DM push message function to develop LBS features a set of messaging platforms, and implemented in the mobile ad delivery services.