The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing
碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 101 === The thesis aims to explore the attitude and cognition of school marketing among elementary educational staff by studying the current situation of elementary schools in Miaoli County, and analyzing the influence of different cognition, attitude, and background...
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ndltd-TW-101HCU013210252017-02-26T04:27:31Z http://ndltd.ncl.edu.tw/handle/36690712345034173738 The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing 苗栗縣國民小學教育人員對學校行銷的認知與態度之研究 Wen-Hui Huang 黃文慧 碩士 玄奘大學 企業管理學系碩士在職專班 101 The thesis aims to explore the attitude and cognition of school marketing among elementary educational staff by studying the current situation of elementary schools in Miaoli County, and analyzing the influence of different cognition, attitude, and background of staff on school marketing. This research was conducted by passing out the special designed questionnaires, The Attitude and Cognitive Scale of Elementary School Educational staff toward School Marketing, to the currently employed educational staff in public elementary schools within Miaoli County. 450 copies of questionnaire were distributed, and 410 copies were collected. For the collected 410 copies, 400 copies were valid, providing a 97% efficiency rate. Survey data was inputted to SPSS Windows 12.0 statistical software package, using descriptive statistics, one-way ANOVA, Scheffe's post hoc comparison method and Pearson correlation analysis and other statistical methods to conduct the analysis. The result suggested: 1.Miaoli County elementary school educators showed better than average on cognitive toward school marketing, and presented positive altitude. 2.Variables caused by different basic background among elementary school educators were significant factors on cognitive toward school marketing. 3.Variables caused by different basic background among elementary school educators were significant factors on altitude toward school marketing. 4.There were a positive correlation between the cognitive and altitude toward school marketing. Ting-Zhang Lai Su-Hui Huang 賴廷彰 黃素惠 2013 學位論文 ; thesis 99 zh-TW |
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碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 101 === The thesis aims to explore the attitude and cognition of school marketing among elementary educational staff by studying the current situation of elementary schools in Miaoli County, and analyzing the influence of different cognition, attitude, and background of staff on school marketing.
This research was conducted by passing out the special designed questionnaires, The Attitude and Cognitive Scale of Elementary School Educational staff toward School Marketing, to the currently employed educational staff in public elementary schools within Miaoli County. 450 copies of questionnaire were distributed, and 410 copies were collected. For the collected 410 copies, 400 copies were valid, providing a 97% efficiency rate. Survey data was inputted to SPSS Windows 12.0 statistical software package, using descriptive statistics, one-way ANOVA, Scheffe's post hoc comparison method and Pearson correlation analysis and other statistical methods to conduct the analysis.
The result suggested:
1.Miaoli County elementary school educators showed better than average on
cognitive toward school marketing, and presented positive altitude.
2.Variables caused by different basic background among elementary school
educators were significant factors on cognitive toward school marketing.
3.Variables caused by different basic background among elementary school
educators were significant factors on altitude toward school marketing.
4.There were a positive correlation between the cognitive and altitude toward
school marketing.
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author2 |
Ting-Zhang Lai |
author_facet |
Ting-Zhang Lai Wen-Hui Huang 黃文慧 |
author |
Wen-Hui Huang 黃文慧 |
spellingShingle |
Wen-Hui Huang 黃文慧 The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing |
author_sort |
Wen-Hui Huang |
title |
The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing |
title_short |
The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing |
title_full |
The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing |
title_fullStr |
The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing |
title_full_unstemmed |
The research on the cognitive and attitude of educators from Miaoli County Elementary School toward school marketing |
title_sort |
research on the cognitive and attitude of educators from miaoli county elementary school toward school marketing |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/36690712345034173738 |
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