| Summary: | 碩士 === 義守大學 === 管理學院管理碩博士班 === 101 === Communities all over the world are facing the same problem of environmental pollution. Environmental problems are growing globally and affecting all communities. Vietnam, as other developing countries, not only have to cope the problem of poverty, but also face the consequences of environmental and natural resource degradation. Therefore, development strategies and policies need to be designed and implemented to alleviate poverty, to increase living standards, and also to protect the environment.
To that end, Vietnam government has adopted a stratigic policy to encourages foreign investment. A crucial priority for the development plans is to attract and to utilize a significant infusion of foreign capital.
Coming from the demand of expansion business overseas, especially to developing countries such as Vietnam, Laos, Myanmar, a case study was undertaken to devise market entry strategy for a Singaporean company to enter the environment sector in Vietnam. The study was conducted to examine the business in environment industry and to determine whether the industry is attractive for foreign companies to enter Vietnamese environmental market. The company situation analysis was carried out to determine the strengths, weaknesses, opportunities and threats for Altech Company. Moreover, the strategic audit withdrawn from company reports has helped further understand the current situation and strategic posture of the company.
Finally, various options for entering the market were analyzed and the choice of most suitable entry strategy was proposed with their advantages and disadvantages as the outcome of this research.
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