| Summary: | 碩士 === 國立高雄應用科技大學 === 企業管理系 === 102 === Due to the competition in the long tour transportation market, beyond private transportation, consumers have more choices: freeway bus, trains, high speed rail, etc. With regard to the freeway bus market, the development is polarized. As a result, determining how to benefit from the unique strength of proprietors searching for effective operational strategies, break the deadlock in the present situation and acquire profits, as well as extend the chances of sustainability for proprietors of the freeway bus, have become significant issues.
The object of the study is Bus A Company; after an analysis via in-depth interviews with experts, three available operational projects were determined. The literature data helped to explore the passengers’ distribution status, and questionnaires were used for further understanding. Passengers’ preferences and price acceptance influence their choices, and constitute the determinant factors for their decisions. Evaluation and comparison of various projects were conducted; finally, the most appropriate project was chosen as reference for this Company.
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