A Study on Cultural Promotion of Strategy in the Anping Harbor National Historical Park

• Main Authors: LIU,MIN-CHUN, 劉明君
• Other Authors: Hsueh Kuei-Wen
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/25034486897129232326

碩士 === 國立高雄應用科技大學 === 文化創意產業研究所 === 101 === This study is the question and strategy of cultural promotion in Anping,there are interpreters,non-personal interpretive programs,cultural product,festival event and so on.The cultural promotion is a familiar term,its specific isn't so clever.Doubling Tourist Arrivals Plan is included in the Challenge 2008:National Development Plan,which apparently operated as mode of tourism,has the same goal as the best regional economic in the area.The connection is placed between cultural heritage,cultural produce and tourism. when consumer is produced behavior with interpreters,non-personal interpretation ,cultural product,festival event. In this research used three ways of observation,questionnaire,interview surveys,toward Anping with interpreters services,building non-personal interpretation programs,selling cultural produce ,planning festival event.The first,Tainan's interpretation has more than 200 ;the tourist may apply beforehand to the administration,divided into paid and free.And non-personal interpretation programs builds situation,investigate their attitudes toward cultural promotion ,their attention for Anping tourism.Selected Julius Mannich & CO.,Seamounts Museum,Sio-house and Canal-Museum for questionnaires,quota sampling , Likert-Scale as measuring tool,altogether has 240 questionnaire,the effective questionnaire has 219, discovered 79% above tourists to agree non-personal interpretation is a cultural promotion.And also found that don't used to attention with content;Another,it's a key finding to related tourists' cognitive.The Guard Lion and 366 birthday salts achieve good results in sale,operated the base for Hwang Sun enterprise CO. and Sea Eye CO. ;it's balance among economic value and cultural value .In other words,cultural produce sales as economic value.Finally,the official is a role of leader,that promoted cultural with fesitval event.