Antecedents of repurchase intention: Moderator of Switching Cost and example of procurement specialists paper industry
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 101 === Regarding how to preserve customers, previous researches are mostly based on B2C (Business to Customers) environment. Based on a B2B (Business to Business) situation, this study wants to examine whether quality (service quality, product quality, and rela...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63313170096245418109 |