Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island
碩士 === 國立高雄應用科技大學 === 資通產品研發與生產碩士外國學生專班 === 101 === As the largest island of Vietnam, Phu Quoc emanates itself of a rich natural nature, historical values that draw attention of many tourists, especially foreign tourists. There are great potentials for tourism development, but the island is not able...
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ndltd-TW-101KUAS16520092019-05-15T21:13:03Z http://ndltd.ncl.edu.tw/handle/e72z7v Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island 富國島旅遊服務品質評估與國際遊客滿意分析 Nguyen Thanh Lan 阮清蘭 碩士 國立高雄應用科技大學 資通產品研發與生產碩士外國學生專班 101 As the largest island of Vietnam, Phu Quoc emanates itself of a rich natural nature, historical values that draw attention of many tourists, especially foreign tourists. There are great potentials for tourism development, but the island is not able to attract enormous tourists as expected because of monotonic tourism services and products. Therefore, the study was conducted to find out the relationship between the international tourists’ expectations and their perceptions to investigate their satisfaction level with the current tourism service quality on Phu Quoc Island. Then, making suggestions was proposed for enhancing the quality of tourism services. The empirical research was conducted mainly by a quantitative method and to some extent. The survey questionnaire was examined the feedback from 280 foreign tourists who visited Phu Quoc in Tet holiday, 2013. The questionnaire was designed based on SERVQUAL dimensions. The idea was to obtain an overall tourist satisfaction level in figures and confirm the results with detailed tourist opinion on five different aspects. The findings indicate that the tourist satisfaction level in general is remarkably high in some aspects of service quality, but some are not. In particular, the lowest value was found in reliability such as the performance of service at the first time although it was not crucial. There was no significant difference in the rest of the variables; however,the best scored variable was assurance meaning that adequate and available information, kindness, professional and knowledge levels were evaluated as well. In conclusion, the overall tourist satisfaction is almost quite good. The study provides useful information for local authorities and tourism marketers on Phu Quoc Island. And the thesis would provide useful insights to local government and tour operators in better planning and managing tourism activities to maximize both tourist satisfaction and profitability of tourism enterprises, and at the same time sustain natural resources in the long term. Ying-Fang Huang 黃營芳 2014 學位論文 ; thesis 100 en_US |
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碩士 === 國立高雄應用科技大學 === 資通產品研發與生產碩士外國學生專班 === 101 === As the largest island of Vietnam, Phu Quoc emanates itself of a rich natural nature,
historical values that draw attention of many tourists, especially foreign tourists. There
are great potentials for tourism development, but the island is not able to attract
enormous tourists as expected because of monotonic tourism services and products.
Therefore, the study was conducted to find out the relationship between the
international tourists’ expectations and their perceptions to investigate their satisfaction
level with the current tourism service quality on Phu Quoc Island. Then, making
suggestions was proposed for enhancing the quality of tourism services.
The empirical research was conducted mainly by a quantitative method and to
some extent. The survey questionnaire was examined the feedback from 280 foreign
tourists who visited Phu Quoc in Tet holiday, 2013. The questionnaire was designed
based on SERVQUAL dimensions. The idea was to obtain an overall tourist satisfaction
level in figures and confirm the results with detailed tourist opinion on five different
aspects. The findings indicate that the tourist satisfaction level in general is remarkably
high in some aspects of service quality, but some are not. In particular, the lowest value
was found in reliability such as the performance of service at the first time although it
was not crucial. There was no significant difference in the rest of the variables; however,the best scored variable was assurance meaning that adequate and available information,
kindness, professional and knowledge levels were evaluated as well.
In conclusion, the overall tourist satisfaction is almost quite good. The study
provides useful information for local authorities and tourism marketers on Phu Quoc
Island. And the thesis would provide useful insights to local government and tour
operators in better planning and managing tourism activities to maximize both tourist
satisfaction and profitability of tourism enterprises, and at the same time sustain natural
resources in the long term.
|
author2 |
Ying-Fang Huang |
author_facet |
Ying-Fang Huang Nguyen Thanh Lan 阮清蘭 |
author |
Nguyen Thanh Lan 阮清蘭 |
spellingShingle |
Nguyen Thanh Lan 阮清蘭 Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island |
author_sort |
Nguyen Thanh Lan |
title |
Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island |
title_short |
Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island |
title_full |
Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island |
title_fullStr |
Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island |
title_full_unstemmed |
Measuring Perceived Service Quality to EnhanceInternational Tourist Satisfaction Level on PhuQuoc Island |
title_sort |
measuring perceived service quality to enhanceinternational tourist satisfaction level on phuquoc island |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/e72z7v |
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